In no particular order, the books that have changed my life:

  1. The Information by James Gleick (more quotes here)
    • “It was precisely that it was no longer completely true that it could be clearly seen.”
  2. How Brands Grow by Jenni Romaniuk & Byron Sharp (more quotes here)
    • “Niche brands should be pitied for their lack of potential, rather than celebrated. Small brands are better than niche brands – they can become big”
  3. Predatory Thinking by David Trott (more quotes here)
    • “Efficiency is doing things right, effectiveness is doing the right things”
  4. Tell the Truth by Sue Unerman and Jonathan Salem Baskim (more quotes here)
    • “Truth doesn’t have to mean full disclosure of every possible fact. It means marketing with honesty.”
  5. Blink by Malcom Gladwell (more quotes here)
    • “His ability to move quickly and instinctively on the field of battle was so critical Rayburn is what made it possible him to defeat an army twice the size of his. Judgement matters: it is what separates winners from losers.”
  6. One Plus One Equals Three by David Trott (more quotes here)
    • “Don’t just go with conventional wisdom.Don’t keep repeating the same old solution even though we know it doesn’t work. Get upstream and change the problem.”
  7. Marissa Meyer And The Fight To Save Yahoo! by Nicholas Carlson (more quotes here)
    • “When Semel joined Yahoo , it had four hundred different products and services. It was an indefensible position that made Yahoo vulnerable to the eBays and Googles of this world – well-funded start-ups that did just one thing well.”
  8. The 48 Laws of Power by Robret Greene (more quotes here)
    • “Only create associations with positive affinities. Make this a rule of life and you will benefit more than from all the therapy in the world.”
  9. The 4 Hour Work Week by Tim Ferriss (more quotes here)
    • “1: Limit take to the important to shorten work time (80/20)
      2: Shorten work time to limit tasks to the important (Parkinson’s law)”
  10. Creativity, Inc. by Ed Catmull (more quotes here)
    • “Unleashing creativity requires that we loosen the controls, accept risk, trust our colleagues, work to clear the path for them, and pay attention to anything that creates fear.”
  11. Fooled By Randomness by Nassim Nicholas Taleb (more quotes here)
    • “Note that the economist Robert Lucas dealt a blow to econometrics by arguing that if people were rational then their rationality would cause them to figure out predictable patterns from the past and adapt, so that past information would be completely useless for predicting the future.”
  12. Extreme Ownership: How U.S. Navy Seals Lead and Win (more quotes here
    • “A good leader must be:
      • confident but not cocky;
      • courageous by not foolhardy;
      • competitive but a gracious leader;
      • attentive to details but not obsessed with them;
      • strong but have endurance;
      • a leader and a follower;
      • humble but not passive;
      • aggressive not overbearing;
      • quiet not silent;
      • calm but not robotic, logical but not devoid of emotions;
      • close with the troops but not so close that one becomes more important than the good of the team;not so close that they forget who is in charge
      • able to execute Extreme Ownership, while exercising Decentralised Command”
  13. Legacy by James Kerr (more quotes here)
    • “In fact, to answer the question, ‘what is the All Blacks’ competitive advantage?’, the key is to manage their culture and central narrative by attaching the players’ personal meaning to a higher purpose.It is the identity of the team that matters – not so much what the All Blacks do, but who they are, what they stand for and why they exist.”
  14. The 50th Law by 50 Cent and Robert Greene (more quotes here)
    • “Those who are self reliant turn to people out of strength – a desire for pleasant company or an exchange of ideas. If people do not do what they want or expect, they are not hurt or let down. Their happiness comes from within and is all the more profound for that reason.”
  15. The Tao of the Wu by The RZA (more quotes here)
    • “Wisdom is words and words are used to trap ideas. But once the idea is manifest, you don’t need the trap. When the bear is caught, let go of the bear trap.”
  16. The Magic of Thinking Big by David Schwartz (more quotes here)
    • “‘It’s my experience,’ he said, ‘that the right attitude and one arm will beat the wrong attitude and two arms every time.’”
  17. Free! Love Your Work, Love Your Life, by Chris Baréz-Brown (more quotes here)
    • “To be free, we need to love ourselves first. The most common affliction is people’s lack of love for themselves.”
  18. The Case For Working With Your Hands by Matthew Crawford (more quotes here)
    • “These remarks highlight an important feature of those practices that entail skilled and active engagement: one’s attention is focused on standards intrinsic to the practice, rather than external goods that may be won through the practice, typically money or recognition.”
  19. The 7 Habits of Highly Effective People by Stehpen R. Covey (more quotes here)
    • “If there isn’t deep integrity and fundamental character strength, the challenges of life will cause true motives to surface and human relationship failure will replace short-term success.”
  20. Outliers, The Story of Success by Malcom Gladwell (more quotes here)
    • “Achievement is talent plus preparation.”
  21. The Heart of Success by Rob Parson (more quotes here)
    • “What a tragedy it is when nobody takes the time to help us discover our Factor X, and what desperate lives many of us are condemned to as we try to be what others want us to be.”
  22. Schulz and Peanuts by David Michaelis (more quotes here)
    • “But the man who hatches out all these comic situations is not nearly so real.”
  23. Understanding Comics The Art of the Invisible by Scott McCloud (more quotes here)
    • “Space does for comics what time does for film.”
  24. Mastery by Robert Greene (more quotes here)
    • “Mastery is not a function of genius or talent. It is a function of time and intense focus applied to a particular field of knowledge.”
  25. Awaken The Giant Within by Anthony Robbins (more quotes here)
    • “The three decisions that control your destiny are:
      1. Your decisions about what to focus on
      2. Your decision about what things mean to you
      3. Your decisions about what to do to create the results you desire.”
  26. On Leadership by Allan Leighton (more quotes here)
    • “The number one rule when seeking to protect the integrity of a brand is not to put anything under that brand name that does not add value.”
  27. Ego Is The Enemy by Ryan Holiday (more quotes here)
    • “If ego is the voice that tells us that we’re better than we really are, we can say ego inhibits true success by preventing a direct and honest connection to the world around us.”
  28. The Life-Changing Magic of Tidying Up by Marie Kondo (more quotes here)
    • “Through this experience I came to the conclusion that the best way to choose what to keep and what to throw away is to take each item in one’s hand and ask, “Does this spark joy? If it does, keep it. If not, throw it out.”
  29. The 33 Strategies of War by Robert Greene (more quotes here)
    • “Coddling your soldiers and acting as if everyone were equal will ruin discipline and promote the creation of factions. Victory will forge stronger bonds than superficial friendliness and victory comes from discipline, training and ruthlessly high standards.”
  30. Start With Why by Simon Sinek (more quotes here)
    • “People don’t buy WHAT you do, they buy WHY you do it. “
  31. The Art of Strategy by Avinash K. Dixit & Barry J. Nalebuff (more quotes here)
    • “You many be thinking you are playing one game, but it is only part of a larger game. There is always a larger game.”
  32. Shoe Dog by Phil Knight (more quotes here)
    • “The cowards never started and the weak died along the way. That leaves us, ladies and gentlemen. Us.”
  33. The War of Art by Steven Pressfield (more quotes here)
    • “Most of us have two lives. The Life we live and the unlived life within us. Between the two stands Resistance.”
  34. David and Goliath by Malcolm Gladwell (more quotes here
    • “But the better answer is that Hotchkiss has simply fallen into the trap that wealthy people and wealthy institutions and wealthy countries – all Goliaths – too often fall into: the school assumes that the kind of things wealth can buy always translate into real world advantages.”
  35. Playing to the Gallery by Grayson Perry (more quotes here)
    • “I introduce this idea of intellectual and emotional memory because there’s some dissonance between an intellectual and an emotional understanding of the boundaries of what art can be. Understanding a new development can happen pretty instantaneous; taking on board a big change at an emotional level might take years or even generations.”
  36. The Prince by Niccolo Machiavelli (more quotes here)
    • “Only those defenses that depend on you yourself and on your own virtue are good, certain, and lasting.”
  37. The Social Animal by David Brooks (more quotes here)
    • “The general rule is that conscious processes are better at solving problems with a few variables or choices, but unconscious processes are better at solving problems with many possibilities and variables.”
  38. The 4-Hour Body by Timothy Ferriss (more quotes here)
    • “Skip breakfast, forget to eat within one hour of waking and you will fail.”
  39. First Bite, How We Learn To Eat by Bee Wilson (more quotes here)
    • “What matters most for determining whether your tastes will be healthy ones is not whether you have a sprout-hating gene but the way your genetic predispositions interact with your food environment.”