In no particular order, the books that have changed my life:

  • The Information by James Gleick (more quotes here)
    • “It was precisely that it was no longer completely true that it could be clearly seen.”
  • How Brands Grow by Jenni Romaniuk & Byron Sharp (more quotes here)
    • “Niche brands should be pitied for their lack of potential, rather than celebrated. Small brands are better than niche brands – they can become big”
  • Predatory Thinking by David Trott (more quotes here)
    • “Efficiency is doing things right, effectiveness is doing the right things”
  • Tell the Truth by Sue Unerman and Jonathan Salem Baskim (more quotes here)
    • “Truth doesn’t have to mean full disclosure of every possible fact. It means marketing with honesty.”
  • Blink by Malcom Gladwell (more quotes here)
    • “His ability to move quickly and instinctively on the field of battle was so critical Rayburn is what made it possible him to defeat an army twice the size of his. Judgement matters: it is what separates winners from losers.”
  • One Plus One Equals Three by David Trott (more quotes here)
    • “Don’t just go with conventional wisdom.Don’t keep repeating the same old solution even though we know it doesn’t work. Get upstream and change the problem.”
  • Marissa Meyer And The Fight To Save Yahoo! by Nicholas Carlson (more quotes here)
    • “When Semel joined Yahoo , it had four hundred different products and services. It was an indefensible position that made Yahoo vulnerable to the eBays and Googles of this world – well-funded start-ups that did just one thing well.”
  • The 48 Laws of Power by Robret Greene (more quotes here)
    • “Only create associations with positive affinities. Make this a rule of life and you will benefit more than from all the therapy in the world.”
  • The 4 Hour Work Week by Tim Ferriss (more quotes here)
    • “1: Limit take to the important to shorten work time (80/20)
      2: Shorten work time to limit tasks to the important (Parkinson’s law)”
  • Creativity, Inc. by Ed Catmull (more quotes here)
    • “Unleashing creativity requires that we loosen the controls, accept risk, trust our colleagues, work to clear the path for them, and pay attention to anything that creates fear.”
  • Fooled By Randomness by Nassim Nicholas Taleb (more quotes here)
    • “Note that the economist Robert Lucas dealt a blow to econometrics by arguing that if people were rational then their rationality would cause them to figure out predictable patterns from the past and adapt, so that past information would be completely useless for predicting the future.”
  • Extreme Ownership: How U.S. Navy Seals Lead and Win (more quotes here
    • “A good leader must be:
      • confident but not cocky;
      • courageous by not foolhardy;
      • competitive but a gracious leader;
      • attentive to details but not obsessed with them;
      • strong but have endurance;
      • a leader and a follower;
      • humble but not passive;
      • aggressive not overbearing;
      • quiet not silent;
      • calm but not robotic, logical but not devoid of emotions;
      • close with the troops but not so close that one becomes more important than the good of the team;not so close that they forget who is in charge
      • able to execute Extreme Ownership, while exercising Decentralised Command”
  • Legacy by James Kerr (more quotes here)
    • “In fact, to answer the question, ‘what is the All Blacks’ competitive advantage?’, the key is to manage their culture and central narrative by attaching the players’ personal meaning to a higher purpose.It is the identity of the team that matters – not so much what the All Blacks do, but who they are, what they stand for and why they exist.”
  • The 50th Law by 50 Cent and Robert Greene (more quotes here)
    • “Those who are self reliant turn to people out of strength – a desire for pleasant company or an exchange of ideas. If people do not do what they want or expect, they are not hurt or let down. Their happiness comes from within and is all the more profound for that reason.”
  • The Tao of the Wu by The RZA (more quotes here)
    • “Wisdom is words and words are used to trap ideas. But once the idea is manifest, you don’t need the trap. When the bear is caught, let go of the bear trap.”
  • The Magic of Thinking Big by David Schwartz (more quotes here)
    • “‘It’s my experience,’ he said, ‘that the right attitude and one arm will beat the wrong attitude and two arms every time.’”
  • Free! Love Your Work, Love Your Life, by Chris Baréz-Brown (more quotes here)
    • “To be free, we need to love ourselves first. The most common affliction is people’s lack of love for themselves.”
  • The Case For Working With Your Hands by Matthew Crawford (more quotes here)
    • “These remarks highlight an important feature of those practices that entail skilled and active engagement: one’s attention is focused on standards intrinsic to the practice, rather than external goods that may be won through the practice, typically money or recognition.”
  • The 7 Habits of Highly Effective People by Stehpen R. Covey (more quotes here)
    • “If there isn’t deep integrity and fundamental character strength, the challenges of life will cause true motives to surface and human relationship failure will replace short-term success.”
  • Outliers, The Story of Success by Malcom Gladwell (more quotes here)
    • “Achievement is talent plus preparation.”
  • The Heart of Success by Rob Parson (more quotes here)
    • “What a tragedy it is when nobody takes the time to help us discover our Factor X, and what desperate lives many of us are condemned to as we try to be what others want us to be.”
  • Schulz and Peanuts by David Michaelis (more quotes here)
    • “But the man who hatches out all these comic situations is not nearly so real.”
  • Understanding Comics The Art of the Invisible by Scott McCloud (more quotes here)
    • “Space does for comics what time does for film.”
  • Mastery by Robert Greene (more quotes here)
    • “Mastery is not a function of genius or talent. It is a function of time and intense focus applied to a particular field of knowledge.”
  • Awaken The Giant Within by Anthony Robbins (more quotes here)
    • “The three decisions that control your destiny are:
      1. Your decisions about what to focus on
      2. Your decision about what things mean to you
      3. Your decisions about what to do to create the results you desire.”
  • On Leadership by Allan Leighton (more quotes here)
    • “The number one rule when seeking to protect the integrity of a brand is not to put anything under that brand name that does not add value.”
  • Ego Is The Enemy by Ryan Holiday (more quotes here)
    • “If ego is the voice that tells us that we’re better than we really are, we can say ego inhibits true success by preventing a direct and honest connection to the world around us.”
  • The Life-Changing Magic of Tidying Up by Marie Kondo (more quotes here)
    • “Through this experience I came to the conclusion that the best way to choose what to keep and what to throw away is to take each item in one’s hand and ask, “Does this spark joy? If it does, keep it. If not, throw it out.”
  • The 33 Strategies of War by Robert Greene (more quotes here)
    • “Coddling your soldiers and acting as if everyone were equal will ruin discipline and promote the creation of factions. Victory will forge stronger bonds than superficial friendliness and victory comes from discipline, training and ruthlessly high standards.”
  • Start With Why by Simon Sinek (more quotes here)
    • “People don’t buy WHAT you do, they buy WHY you do it. “
  • The Art of Strategy by Avinash K. Dixit & Barry J. Nalebuff (more quotes here)
    • “You many be thinking you are playing one game, but it is only part of a larger game. There is always a larger game.”
  • Shoe Dog by Phil Knight (more quotes here)
    • “The cowards never started and the weak died along the way. That leaves us, ladies and gentlemen. Us.”
  • The War of Art by Steven Pressfield (more quotes here)
    • “Most of us have two lives. The Life we live and the unlived life within us. Between the two stands Resistance.”
  • David and Goliath by Malcolm Gladwell (more quotes here
    • “But the better answer is that Hotchkiss has simply fallen into the trap that wealthy people and wealthy institutions and wealthy countries – all Goliaths – too often fall into: the school assumes that the kind of things wealth can buy always translate into real world advantages.”
  • Playing to the Gallery by Grayson Perry (more quotes here)
    • “I introduce this idea of intellectual and emotional memory because there’s some dissonance between an intellectual and an emotional understanding of the boundaries of what art can be. Understanding a new development can happen pretty instantaneous; taking on board a big change at an emotional level might take years or even generations.”
  • The Prince by Niccolo Machiavelli (more quotes here)
    • “Only those defenses that depend on you yourself and on your own virtue are good, certain, and lasting.”
  • The Social Animal by David Brooks (more quotes here)
    • “The general rule is that conscious processes are better at solving problems with a few variables or choices, but unconscious processes are better at solving problems with many possibilities and variables.”
  • The 4-Hour Body by Timothy Ferriss (more quotes here)
    • “Skip breakfast, forget to eat within one hour of waking and you will fail.”
  • First Bite, How We Learn To Eat by Bee Wilson (more quotes here)
    • “What matters most for determining whether your tastes will be healthy ones is not whether you have a sprout-hating gene but the way your genetic predispositions interact with your food environment.”
  • If This Is A Man by Primo Levy (more quotes here)
    • “He does not yet know that it is better to be beaten, because one does not normally die of blows but of exhaustion, and badly, and when one grows aware of it, it is already too late.”
  • Ancient Wisdom, Modern World by The Dalai Lama (more quotes here)
    • “The increasing autonomy that people enjoy as a result of advances in science and technology has it’s good points. It is possible today to be far more independent of others than ever before. But with these developments, there has arisen a sense that my future is nor dependent on my neighbour but rather on my job, or, at most, my employer. This in turn encourages us to suppose that because others are not important for my happiness their happiness is not important to me.”
  • The Power of Now by Eckhart Tolle (more quotes here)
    • “Realise deeply that the present moment is all you ever have.”
  • The Hard Things About Hard things by Ben Horowitz (more quotes here)
    • ‘In any human interaction, the required amount of communication is inversely proportional to the level of trust.’
  • The Recollections of Rifleman Harris, edited by Christopher Hibbert (more quotes here)
    • ‘It is, indeed, singular how a man loses or gains caste with his comrades from his behaviour, and how closely he is observed on the field.’
  • Surely You’re Joking Mr Feynman! by Richard P. Feynman (more quotes here)
    • ‘ I don’t know what’s the matter with people:they don’t learn by understanding; they learn by some other way- by rote, or something. Their knowledge is so fragile.’
  • Sapiens, A Brief History of Humankind by Yuval Noah Harari (more quotes here)
    • ‘Yet it is an iron rule of history that every imagined hierarchy disavows its fictional origins and claims to be natural and inevitable.’
  • Tools of Titans by Tim Ferriss (more quotes here)
    • Naval Ravikant ‘In any situation in life, you only have three options. You always have three options. You can change it, you can accept it, or you can leave it. What is not a good option is to sit around wishing you would change it but not changing it, wishing you would leave it but not leaving it, and not accepting it.’
  • Memoirs of the Life by Benjamin Franklin (more quotes here)
    • ‘I included under thirteen names of virtues all that at the time occur’d to me as necessary or desirable…
      1. Temperance – eat not to dullness; drink not to elevation
      2. Silence – speak not but what may benefit others or yourself; avoid trifling conversation
      3. Order- let all your things have their places; let each part of your business have its time
      4. Resolution – resolve to perform what you ought; perform without fail what you resolve
      5. Frugality – make no expense but to do good to others or yourself; i.e. waste nothing
      6. Industry – lose no time; always be employ’d in something useful; cut off all unnecessary actions
      7. Sincerity – use no hurtful deceit; think innocently and justly, and, if you speak, speak accordingly
      8. Justice – wrong none by doing injuries, or omitting the benefits that are your dutyModeration – avoid extreams; forbear resenting injuries so much as they deserve
      9. Cleanliness – tolerate no uncleanliness in body, cloaths, or habitation
      10. Tranquility – be not disturbed at trifles, or at accidents common or unavoidable
      11. Chastity – rarely use venery but for health or offspring, never to dullness, weakness, or at the injury or your own or another’s reputation
      12. Humility – imitate Jesus and Socrates’
  • Goodbye things, on Minimalist Living by Fumio Sasaki (more quotes here)
    • ’55 tips to help you say goodbye to things:
      1. Discard the preconception that you can’t discard your things
      2. Discarding something takes skill
      3. When you discard something, you gain more than you lose
      4. Ask yourself why you can’t part with things
      5. Minimising is difficult, but it’s not impossible
      6. There are limits to the capacity of your brain, your energy and your time
      7. Discard something right now
      8. There isn’t a single item you’ll regret throwing away
      9. Start with things that are clearly junk
      10. Minimise anything that you have in multiples
      11. Get rid of it if you haven’t used it in a year
      12. Discard it if you have it for the sake of appearance
      13. Differentiate between things you want and things you need
      14. Take photos of items that are tough to part with
      15. It’s easier to revisit your memories when you go digital
      16. Our things are like roommates, except we pay their rent
      17. Organising it not minimising
      18. Tackle the nest (storage) before the pest (clutter)
      19. Leave ‘Unused’ space empty
      20. let go of the idea ‘someday”
      21. Say goodbye to who you used to be
      22. Discard the things you have already forgotten about
      23. Don’t get creative when you’re minimising
      24. Let go of the idea of getting your money’s worth
      25. There is no need to stock up
      26. Feeling the spark of joy will help you focus
      27. Auction services are a quick way to get rid of your possessions
      28. Use auctions to take one last look at your things
      29. Use a pick up service to get rid of your possessions
      30. Don’t get hung up on the prices you originally paid
      31. Think of stores as your personal warehouses
      32. The city is our personal floor plan
      33. Discard any possession you can’t discuss with passion
      34. If you lost it, would you but it again?
      35. If you can’t remember how many presents you’ve given, don’t worry about the presents you’ve gotten
      36. Try to imagine what the person who passed away would have wanted
      37. Discarding memorabilia is not the same as discarding memories
      38. Our biggest items trigger chain reactions
      39. Our homes aren’t museums; they don’t need collections
      40. Be social; be a borrower
      41. Rent what can be rented
      42. Social media can boost your minimising motivation
      43. What if you started from scratch
      44. Say ‘see you later’ before you say goodbye
      45. Discard anything that creates visual noise
      46. One in, one out
      47. Avoid the Concorde fallacy
      48. Be quick to admit mistakes. They help you grow.
      49. Think of buying as renting
      50. Don’t buy because it’s cheap. Don’t take because it’s free.
      51. If it’s not a ‘hell yes!’ then it’s a ‘no.’
      52. The things we really need will always find their way back to us
      53. Keep the gratitude
      54. Discarding things  can be wasteful. But the guilt that keeps you from minimising is the true waste.
      55. The things that we say goodbye to are the things we’ll remember’