Antoine de Saint-Exupéry

Perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away.

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Steve Jobs

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all.

It means saying no to the hundred other good ideas that there are.

You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done.

Innovation is saying ‘no’ to 1,000 things.