Shoe Dog by Phil Knight

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“Possibly, the main reason for my father’s respectability fixation was his fear of inner chaos.”

“Everyone around me thought the ad was bold, fresh.” It didn’t focus on the product, but on the spirit behind the product, which was something you never saw in the 1970’s.”

“The cowards never started and the weak died along the way. That leaves us, ladies and gentlemen. Us.”

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