Quicken Loans Isms

At the end of your feelings is nothing but at the end of principles is a promise

Eric Thomas

Dan Gilbert runs Quicken Loans, an online mortgage company in America. 

He makes sure that their 10-isms are clear for all who work there to fall back on and all who visit to see.

They are clear, precise and pithy.

When there’s a decision to be made, they have an overarching group of principles to guide them.

They have a solidarity of belief.

You know what you are getting with Quicken Loans, regardless of the situation.

What are your principles? 


Data as mobile phone contracts

Data is rarely what it seems.

Mobile phone contracts boast UNLIMITED DATA.

Originally, they were unlimited.

Mobile internet was used for browsing mweb and getting low-load images.

Very quickly, the whole Internet infrastructure changed and mobile Internet access became about high frequency social media drop insurance, video watching and game playing. 

Mobile operators suddenly you were seeing surges in mobile data usage and realised unlimited contracts were uneconomical.

The problem was that people were used to having the freedom of unlimited-ness and anything less would be a evolution. 

So suddenly unlimited contracts included hidden’reasonable use’ caveats, with hard limits, disappointing many who still believed.

Data in media is the same. 

We grew up on insight produced for smaller data sets and have expected this to have remained as the world got more complex.

However we are gullibly falling in to the hands of data prophets & merchants who have large data sets and are preaching insights.

Data sets that are old, incomplete or from spurious sources.

Big-data =/= big-insights.

As with mobile contracts, know what insight you need and find the best data for you. 

Not losing vs winning 

Arsene Wenger is attributed with saying that he sees two types of player.

Those that like to win and see that don’t like to lose.

Those that like to win are attackers.

Those that don’t like to lose are defenders.

On the face of it, the result is the same but there are clear differences.

A defender is happy with a draw, an attacker isn’t.

Once you know what you are, not only can you identify the strategies for life best suited to you – building the best defenses, playing on the counter-attack, making the first move etc – but you can also understand how others are and how best to work with them.

If someone needs to win, how can you make the game so the result is what you want plus them winning?

If someone needs to not lose, how do you tone down the aggression to get to an agreed result that you wanted in the first place?

The Life-Changing Magic of Tidying by Marie Kondo


“Tidying brings visible results. Tidying never lies. The ultimate secret of success is this: if you tidy up in one go, rather than little by little, you can dramatically change your mindset.”

“For the best results, I ask that you hold faithfully to the following rule: tidy in the right order.”

“Why? Because we should be choosing what we want to keep, not what we want to get rid of.”

“Through this experience I came to the conclusion that the best way to choose what to keep and what to throw away is to take each item in one’s hand and ask, “Does this spark joy? If it does, keep it. If not, throw it out.”

“To truly cherish the things that are important to you, you must first discard those that have outlived their purpose.”

“If that’s what you’re thinking, then you haven’t discovered the true impact of folding.”

“The true purpose of a present is to be received. Present are not things but a means of conveying someone’s feelings.”

Finding your why

What were the last 5 things you were proud of?

There are lots of people finding it hard to know what they love.

Planning, people, management, technical, presenting, leading, stress, connecting, stories, jollies, wages.

There are a huge amount of situations we are in all the time.

If you can’t look forward and find what you want to do, look back and understand what you are most proud of.

Do more of that.

But does it make you happy?

One of the questions that Sue Unerman and I ask of all of our guests on the Connected Podcast is

If we were to give you a billboard, where would it go and what would it say?

All sorts of people have all sorts of different answers, from being nice to others to be free and creative to buy my book.

Mine would be in Waterloo and say

“But does it make you actually happy,”

What’s your why?

Does it just not make you sad?

Why do you do what you do? 

What’s the alternative?

Are you going to look back with regrets?

Is it too safe?

Does it make you actually happy?