0-100 

There was an experiment done where sociologists gave a monkey an apple and it loved it. Best apple ever.

The next day they gave the monkey two apples but then took one away. The monkey kicked off. Worst day ever.

It was at the same place, but the way they’d got there gave it an entirely different Co text and emotion.

Similarly, there are levels to discussions.

Genuine collaboration and the top, attacking personal virtues at the bottom.

Getting to collaboration after starting from a defensive position should be heralded for flex on both sides, neutralising the power play and wanting to change things.

Conversely, if someone goes straight in questioning your values or integrity, that’s a big problem for both of you, even if they are doing it without realising.

Remember: people’s reaction to you is reflective of their relationship with themselves.

The solution is being sensitive to their mental, physical, emotional and spiritual state, and seeing how you can soothe any pain here.

There is always more going on. The problem is never the problem.how can you get upstream and solve the actual problem, in a way they understand?

Advertisements

Why we will never be totally automated 

I was recently on a panel when someone far more senior than me disagreed with my idea that data can’t solve everything.

He thought that the future was going to be 100% automated and driven by AI and learned intelligence. 

This is wrong for a number of reasons, but is to be expected.

When people born in the offline world, particularly creative agencies, see the possibilities of digital that they’ve never seen before in previous channels, they get very excited.

They do not, however, have the tools or experience to ask what should they do instead of what they can do.

The idea that humans are 100% predictable based on previous outcomes is false.

If we were predictable, it would mean that we make decisions based on logic, but we don’t, we make them on (unpredictable) emotion.

Creativity is therefore needed to add a human element to the data – the human insight behind the data and the connections between different bits of data + insight to make the story relatable to the next person.

Using data as an insight platform to create emotion.

Also, if we were able to be predicted because we make decisions on logic, then we personally will have already come to the conclusion that a machine will make for us and have moved on to another level of need, rendering past data useless.
We can’t be 100% predictable because we relate to stories and feel-states, not logic and need-states. 

There are times when we need things and a brand being available is invaluable, but this is a DR tactic and nowhere near a strategy for growth, where you have to recruit your light and medium customers.

 

Ad-blocking and Brexit are wonderfully and dangerously similar

image

There’s a great quote flying around at the moment:

“Ad-blockers are a solution for 70 million people and a problem for 1,000”

Just like Brexit, ad-blockers have given a voice to normal people, the normal people who make, fix, buy and recommend everything in this country.

Brexit is horrendous for the economy and development of our nation, but it has shown that normal people are sick of people who control the options.

This is a good – no , necessary thing.

Ad-blocking is people rising up and saying no to the forces and funds of the internet for the better of the experience.

This is a good – no , necessary thing.

Where as the method is admirable in both, the problem with is the results.

Brexit is causing racism, financial collapse and a huge amount of ill will amongst out closest allies.

Ad-blocking is reducing the quality of the web as we guild the aggregators and pathways to content, but not the content itself.

It’s like (what’s left of the) government spending all our annual budget on the roads and motorways, and letting the destinations go to pot.

The people have spoken and this is no bad thing.

We need to now build around what’s best for the whole, and invest in quality.

Quality leadership, quality connections and quality content.

Otherwise we’ll never have power and we’ll never be seen as a broadcast channel.

Ad-blocking and Brexit are wonderfully and dangerously similar

image

There’s a great quote flying around at the moment:

“Ad-blockers are a solution for 70 million people and a problem for 1,000”

Just like Brexit, ad-blockers have given a voice to those that don’t know what they’re talking about, which isn’t fantastic thing.

Brexit is horrendous for the economy and development of our nation, but it has shown that normal people are sick of people who control the options.

This is a good – no , necessary thing.

Ad-blocking is people rising up and saying no to the forces and funds of the internet.

This is a good – no , necessary thing.

Where as the method is admirable in both, the problem with both is the results.

Brexit is causing racism, financial collapse and a huge amount of ill will.

Ad-blocking is reducing the quality of the web as we guild the aggregators and pathways to content, but not the content itself.

It’s like (what’s left of the) government spending all our annual budget on the roads and motorways, and letting the destinations go to pot.

The people have spoken and this is no bad thing.

We need to now build around what’s best for the whole, and invest in quality.

Quality leadership, quality connections and quality content.

Otherwise we’ll never have power and we’ll never be seen as a broadcast channel.

Who controls your options?

wp-1467006394242.jpg

When you go to a restaurant, they sell what they want you to buy.

There is a limitless amount of concoctions that they could make, but the chef’s flair and the restaurants P&L dictate the choices they offer.

This is the same in all walks of life.

If someone else controls your options, it means you have no freedom.

Freedom of choice does not exist in a limited selection, you are still being controlled.

If you can;t see more than the options, to quote Dave Trott, get up-stream and change the problem.

Don’t vote, don’t eat there, don’t settle for less than you expect and deserve.

You’re in control until you let someone else control your options.

Careful not to tip the emotional bucket

image

When you watch a sporting tournament, generally the most exciting fixtures happen at the end, when the best teams are playing each other.

These are often harder to predict than when they play in stand alone friendlies because the players are approaching the pinnacle of their journey.

They’ve been away from their young families, they may have picked up injuries and there is huge emotion gains at every level of competition.

So when a team plays another one final, it’s a battle not just of talent, strategy and hard work, but of emotion, physical wear and mental exhaustion.

Similarly, in the real world, there are only so many decisions, emotions, feelings and thoughts people can have at any one time.

They start off as manageable until they all start to pile up and stretch people’s capacity to cope.

Behind every word, sentence, idea and interaction is a condition of physical, emotional, spiritual and mental state which you cannot see.

If communication is not what you want to say, buy getting the other person to understand you and buy in to your ideas, then you have to sharpen your sensitivity to these.

Today of all days will see a lot of distracted, emotional people, so be wary of the context of the background states.

Creativity, Inc by Ed Catmull

wp-1466707704879.jpg

“When it comes to creative inspiration, job titles and hierarchy are meaningless.”

“When I don’t see eye to eye with somebody, I just take time to explain it better, so they understand it the way it should be.”

“There is nothing quite like ignorance combined with a driving need to succeed for rapid learning.”

“The first principle is ‘Story is King’ by which we meant nothing – not the technology, not the merchandising possibilities, get in the way of our story.

The other principle is ‘Trust the Process.’ We liked this one because it was so reassuring: While there are inevitable difficulties and missteps in any complex creative endeavour, you can trust the ‘process’ will carry you through.”

“If you give a good idea to a mediocre team, they will screw it up. If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better.”

Too many of us think of ideas a singular, as if they float in the ether, fully formed and independent of the people who wrestle them. They are forged through tens of thousands of decisions, often by dozens of people.”

“People glom onto words and stories that are often just stand ins for real action and meaning.”

“Quality is the best business plan.”

“You are not the idea, and if you identify too closely with your ideas, you will take offence when they are challenged.”

“When experimentation is seen as a necessity and productive, not a frustrating waste of time, people will enjoy their work – even when it is confounding them.”

“I’ve heard some people describe creativity as ‘unexpected connections between unrelated concepts or ideas.'”

“When you begin to grasp that big and little problems are structured similarly, then that helps you maintain a calmer perspective.”

“If you don’t try to uncover what is unseen and understand it’s nature, you will be ill prepared to lead.”

“By resisting the beginners mind, you make yourself more prone to repeat yourself than create something new. The attempt to avoid failure will make failure more likely.”

“Paying attention to the present moment without letting your thoughts and ideas about the past and the future get in the way is essential.”

“The goal is not to be fake or curry favour but to be whatever person is needed in that moment.”

“In big organisations there are advantages to consistency, but I strongly believe that smaller groups within the larger whole should be allowed to differentiate themselves and operate according to their own rules, as long as those rules work.”

“The future is not a destination – it is a direction. It is our job then, to work each day to chart the right course and make corrections when, inevitably, we stray.”

“To keep creative culture vibrant, we must not be afraid of constant uncertainty.”

“Unleashing creativity requires that we loosen the controls, accept risk, trust our colleagues, work to clear the path for them, and pay attention to anything that creates fear.”

“The trick is to shift the emphasis in any meeting away from the source of an idea and onto the idea itself.”

“The desire for everything to run smoothly is a false goal – it leads to measuring people by the mistakes they make rather than by their ability to solve problems.”